Artificial intelligence in customer experience is the use and development of artificial intelligence (AI) to aid and improve customer experience (sometimes abbreviated to CX AI). Chatbots are often seen as the first step in the development of AI within the industry, but more tailored offerings are slowly becoming available. The use of artificial intelligence in the space has since become more diverse than simply chatbots, with AI underpinning entire CX cloud platforms now used at major corporations. Contact center as a service (CCaaS) has become a core solution of the CX (customer experience) industry, with the CCaaS market size expected to reach $17.19 Billion by 2030 in the United States alone. == History == As with many AI applications, CX AI early implementation case studies have demonstrated that AI can increase the quality of customer interactions and therefore the overall experience that organizations can provide. This in turn has suggested a higher return on investment and/or revenue as a result. The beginning of the revolution of customer experience and the use of machine learning was with chatbots. The use of this type of AI can be traced back to Alan Turing in 1950, when the Church–Turing thesis suggested that computers could use "formal reasoning" to reach conclusions. In 2017, Meta produced one of the first breakthroughs for everyday use of AI for customer experience when it allowed Facebook users to create their own messaging bots for free on its Facebook messenger platform. The main focus of this was to both automate and improve customer experience and interaction. In 2023, CCaaS vendors began announcing the integration of ChatGPT’s generative AI into their CX solutions. Generative AI adds a layer of semantics into AI outputs. This was a major breakthrough for conversational AI. Using natural language processing and conversational AI, chatbots could enhance the level of service they could provide, speaking to customers in an easy-to-understand and conversational tone. == Applications == Currently the main location for the application of CX AI in the sector is in contact centers. Historically, contact centers were simply known as call centers, but in recent years differentiation developed between the two terms. Call centers provide phone support, while contact centers also provide support via digital channels in addition to analogue phone systems. Contact centers are therefore seen as a complete customer service solution, where as call centers simply cover one aspect of customer interactions. As a part of improving CX, AI is also improving the employee experience. AI is able to automate tasks to free up time for contact center agents to focus on higher priority tasks. For example, AI can be used for auto summarization. This means that instead of human agents having to summarize customer interactions now AI can do it, saving organizations time and money.
Boris FX
Boris FX is a visual effects, video editing, photography, and audio software plug-in developer based in Miami, Florida, USA. The developer is known for its flagship products, Continuum (formerly Boris Continuum Complete/BCC), Sapphire, Mocha, and Silhouette. Boris FX creates plug-in tools for feature film, broadcast television, and multimedia post-production workflows. The plug-ins are compatible with various NLEs, including Adobe After Effects and Premiere Pro, Avid Media Composer, Apple Final Cut Pro, and OFX hosts such as Autodesk Flame, Foundry Nuke, Blackmagic Design DaVinci Resolve and Fusion, and VEGAS Pro. Boris FX has incorporated artificial intelligence into its software, introducing features for noise reduction, rotoscoping, upscaling, and masking. The company has acquired technologies via mergers and acquisitions from Imagineer Systems, GenArts, Silhouette FX, Digital Film Tools, CrumplePop and Andersson Technologies to expand its visual effects, editing, photography, and audio tools. == History == Boris FX was founded in 1995 by Boris Yamnitsky. The former Media 100 engineer (a member of the original Media 100 launch team in 1993) released “Boris FX,” the first plug-in-based digital video effects (DVE) for Adobe Premiere and Media 100, in 1995. The plug-in won Best of Show at Apple Macworld in Boston, MA that same year. The Boris FX Suite includes a range of visual effects and post-production tools, such as Sapphire, Continuum, Mocha Pro, Silhouette, SynthEyes, CrumplePop, Optics, and Particle Illusion. == Media 100 == In October 2005, Yamnitsky acquired Media 100 the company that launched his plug-in career. Boris FX had a long relationship with Media 100 which bundled Boris RED software as its main titling and compositing solution. Media 100's video editing software is available as freeware for macOS. == Continuum == Continuum is a visual effect and compositing plugin suite that includes a library of over 300 effects and more than 40 transitions, including tools for image restoration, compositing, titling, particle generation, and stylized effects, along with features such as lens flares, lighting effects, and cinematic color grading presets. A key component of Continuum is its integration with the Mocha planar tracking and masking system, enabling advanced tracking and rotoscoping within the effects. The suite also includes Particle Illusion, a real-time particle generator used for creating visual effects such as explosions, smoke, and abstract motion graphics, as well as Primatte Studio, a chroma keying and compositing toolset for green screen and blue screen workflows. Continuum supports GPU acceleration and offers compatibility with HDR and 360/VR content. Regular updates introduce new effects, presets, and performance enhancements to expand its capabilities. In October 2018, Continuum relaunched Particle Illusion, a Mocha Essentials workflow with magnetic edge-snapping, and updates to Title Studio. In October 2019, Continuum introduced Corner Pin Studio with built-in Mocha tracking for quick screen replacement and inserts, 6 stylized transitions, and 4 creative effects. In October 2020, Continuum released an update that included over 80 GPU-accelerated effects such as film stocks, color grades, optical filter simulations, and a digital gobo library. The update also introduced a custom FX Editor interface, real-time particles, and more than 1,000 drag-and-drop presets. In November 2021, it added multi-frame rendering for After Effects, native Apple M1 support, fluid dynamics in Particle Illusion, and 60 color-grade presets. In October 2022, the software introduced 10 additional transitions, a revised Particle Illusion workflow, an atmospheric glow effect, and more than 250 curated presets. Continuum plugins have been used in television, streaming, and film projects, including A Black Lady Sketch Show (HBO/HBO Max), Star Trek: Discovery (CBS), Andor (Disney+), The Curse of Oak Island (History Channel), Keeping up with the Kardashians (E!), This Old House (PBS), Ms. Marvel (Disney+), MasterChef (Fox), WipeOut (TBS), The Boys (Prime Video), and The Today Show (NBC). == Mocha Pro == In December 2014, Boris FX merged with Imagineer Systems, the UK-based developer of the Academy Award-winning planar motion tracking software, Mocha Pro. Mocha Pro's features include planar tracking (motion tracking), rotoscoping, image stabilization, 3D camera tracking, and object removal. In June 2016, Mocha released (v5) which introduced Mocha Pro's tools as plug-ins for Adobe After Effects and Premiere Pro, Avid Media Composer, and OFX hosts Foundry's NUKE, Blackmagic Design Fusion, VEGAS Pro, and HitFilm. A simplified version, Mocha AE, is included with Adobe After Effects Creative Cloud and has been bundled with the software since CS4. A similar version is also available with HitFilm Pro from FXhome and VEGAS Pro. Mocha's tracking SDK is integrated into other visual effects tools, including SAM Quantel Pablo Rio, Silhouette FX, CoreMelt, and Motion VFX. Mocha Pro has been used in various film and television productions, including Birdman, Black Swan, the Harry Potter series, The Hobbit, Star Wars, The Mandalorian, Star Trek: Discovery, and The Umbrella Academy. It has also been employed in projects such as Gone Girl, The Hunger Games: Mockingjay – Part 1, Game of Thrones, and House of Cards. == Sapphire == GenArts, founded by Karl Sims in 1996, developed visual effects plug-ins that were used by studios and post-production facilities. In September 2016, Boris FX merged with former competitor, GenArts, Inc., developer of Sapphire high-end visual effects plug-ins, to expand its suite of motion graphics and VFX tools. The merger brought Sapphire alongside Boris Continuum Complete (BCC) and Mocha Pro, integrating these tools for film and television post-production. The Sapphire suite includes a library of over 270 effects and transitions, organized into categories such as lighting, stylization, distortions, textures, and transitions. Commonly used effects include glows, lens flares, film looks, and blurs. The plug-ins are designed to be GPU-accelerated, allowing for improved rendering performance and real-time previews in supported host applications. A central feature of Sapphire is the Builder tool, a node-based workspace that allows users to create custom effects and transitions by combining multiple Sapphire plug-ins. This enables a high level of creative flexibility and reusability, making it a popular tool for both editors and VFX artists. Sapphire also integrates with Mocha, Boris FX's planar tracking and masking system, allowing for advanced control of visual elements within an effect. In October 2017, Boris FX released its first new version of Sapphire since the GenArts acquisition. Sapphire (v11) now includes integrated Mocha tracking and masking tools. Sapphire is available for Adobe, Avid, the Autodesk Flame family, and OFX hosts including Blackmagic DaVinci Resolve and Fusion, and Foundry's NUKE. As part of the merger, Boris FX acquired the rights to Particle Illusion. In 2018, Boris FX reintroduced the product to the larger NLE/Compositing market. Sapphire's plug-ins transitioned from C to C++ to improve performance and support higher-resolution visual effects. This update enhanced floating-point calculations, compatibility with film editing APIs, and integration with NVIDIA's CUDA for faster rendering. The plug-ins have been used in various films, including Avatar, the Harry Potter and the Prisoner of Azkaban, Iron Man, The Lord of the Rings, The Matrix trilogy, Titanic, and X-Men. == Particle Illusion == As part of the merger with GenArts in 2016, Boris FX acquired the rights to the Particle Illusion (formerly particleIllusion) product, a storied particle system from the original developer Alan Lorence, the founder of Wondertouch. In 2018, Boris FX released a redesigned version of the product to a larger NLE/compositing market as part of Continuum (2019). The new Particle Illusion plug-in supports Adobe, Avid, and many OFX hosts. == Silhouette == In September 2019, Boris FX merged with SilhouetteFX, Academy Award-winning developer of Silhouette, a high-end digital paint, advanced rotoscoping, motion tracking, and node-based compositing application for visual effects in film post-production. The acquisition integrated Silhouette's advanced rotoscoping and paint technology, recognized by the Academy of Motion Pictures, into Boris FX's suite of products, alongside Sapphire, Continuum, and Mocha Pro. In May 2021, Boris FX released Silhouette 2021, the first version of Silhouette released by Boris FX to function both as a standalone application and as a plug-in for Adobe, Autodesk, Nuke, and other OFX hosts. Silhouette has been used in the visual effects of films such as Avatar, Avengers: Infinity War, Blade Runner 2049, Ex Machina, and Interstellar. == Optics == In June 2020, Boris FX launched Optics, its first plugin deve
Weibo (Chinese: 微博; pinyin: Wēibó), or Sina Weibo (Chinese: 新浪微博; pinyin: Xīnlàng Wēibó), is a Chinese microblogging (weibo) website. Launched by Sina Corporation on 14 August 2009, it is one of the biggest social media platforms in China, with over 582 million monthly active users (252 million daily active users) as of Q1 2022. The platform has been highly successful but has faced criticism for heavy censorship. Sina had gone public on the Nasdaq in 2000. In March 2014, Sina announced a spinoff of Weibo and filed an IPO under the symbol WB. Sina carved out 11% of Weibo in the IPO, with Alibaba owning 32% post-IPO. The company began trading publicly on 17 April 2014. In March 2017, Sina launched Sina Weibo International Version. In November 2018, Sina Weibo suspended its registration function for minors under the age of 14. In July 2019, Sina Weibo announced that it would launch a two-month campaign to clean up pornographic and vulgar information, named "Project Deep Blue" (蔚蓝计划). On 29 September 2020, the company announced it would go private again due to rising tensions between the US and China. == Name == "Weibo" (微博) is the Chinese word for "microblog". Sina Weibo launched its new domain name weibo.com on 7 April 2011, deactivating and redirecting from the old domain, t.sina.com.cn, to the new one. Due to its popularity, the media sometimes refers to the platform simply as "Weibo", despite the numerous other Chinese microblogging services including Tencent Weibo, Sohu Weibo, and NetEase Weibo. However, the latter three have stopped providing services. == Background == Sina Weibo is a platform based on fostering user relationships to share, disseminate, and receive information. Through the website or the mobile app, users can upload pictures and videos publicly for instant sharing, with other users being able to comment with text, pictures and videos, or use a multimedia instant messaging service. The company initially invited a large number of celebrities to join the platform at the beginning and has since invited many media personalities, government departments, businesses and non-governmental organizations to open accounts for the purpose of publishing and communicating information. To avoid the impersonation of celebrities, Sina Weibo uses verification symbols; celebrity accounts have an orange letter "V" and organizations' accounts have a blue letter "V". Sina Weibo has more than 500 million registered users; out of these, 313 million are monthly active users, 85% use the Weibo mobile app, 70% are college-aged, 50.10% are male and 49.90% are female. There are over 100 million messages posted by users each day. With more than 100 million followers, actress Xie Na holds the record for the most followers on the platform. Despite fierce competition among Chinese social media platforms, Sina Weibo remains the most popular. == History == After the July 2009 Ürümqi riots, China shut down most domestic microblogging services, including Fanfou, the very first weibo service. Many popular non-China-based microblogging services like Twitter, Facebook, and Plurk have since been blocked. Sina Corporation CEO Charles Chao considered this to be an opportunity, and on 14 August 2009, Sina launched the tested version of Sina Weibo. Basic functions including message, private message, comment and reposting were made available that September. A Sina Weibo–compatible API platform for developing third-party applications was launched on 28 July 2010. On 1 December 2010, the website experienced an outage, which administrators later said was due to the ever-increasing numbers of users and posts. Registered users surpassed 100 million in February 2011. Since 23 March 2011, t.cn has been used as Sina Weibo's official shortened URL in lieu of sinaurl.cn. On 7 April 2011, weibo.com replaced t.sina.com.cn as the new main domain name used by the website. The official logo was also updated. In June 2011, Sina announced an English-language version of Sina Weibo would be developed and launched, though content would still be governed by Chinese law. On 11 January 2013, Sina Weibo and Alibaba China (a subsidiary of Alibaba Group) signed a strategic cooperation agreement. With more and more foreign celebrities using Sina Weibo, language translation has become an urgent need for Chinese users who wish to communicate with their idols online, especially Korean. In January 2013, Sina Weibo and NetEase.com announced that they had reached a strategic cooperation agreement. When users browse foreign language content, they can now directly obtain translation results through the YouDao Dictionary. The Sina Weibo financial report in February 2013 showed that its total revenue was approximately US$66 million and that the number of registered users had exceeded the 500 million mark. In April 2013, Sina officially announced that Sina Weibo had signed a strategic cooperation agreement with Alibaba. The two sides conducted in-depth cooperation in areas such as user account interoperability, data exchange, online payment, and internet marketing. At the same time, Sina announced that Alibaba, through its wholly owned subsidiary, had purchased the preferred shares and common shares issued by Sina Weibo Company for US$586 million, which accounted for approximately 18% of Weibo's fully diluted and diluted total shares. === Ownership === On 9 April 2013, Alibaba Group announced that it would acquire 18% of Sina Weibo for US$586 million, with the option to buy up to 30% in the future. Alibaba exercised this option when Weibo was listed on the NASDAQ in April 2014. == Users == According to iResearch's report on 30 March 2011, Sina Weibo had 56.5% of China's microblogging market based on active users and 86.6% based on browsing time over competitors such as Tencent Weibo and Baidu. According to research by Sina Corporation, the number of active users reached over 400 million by Q1 2018, making Sina Weibo the 7th platform with at least 400 million active users, and daily usage increased by 21%. As of 2017, approximately 80% of its users were in their 20s and 30s. The top 100 users had over 485 million followers combined. More than 5,000 companies and 2,700 media organizations in China use Sina Weibo. The site is maintained by a growing microblogging department of 200 employees responsible for technology, design, operations, and marketing. Sina executives invited and persuaded many Chinese celebrities to join the platform. Users now include Asian celebrities, movie stars, singers, famous business and media figures, athletes, scholars, artists, organizations, religious figures, government departments, and officials from Hong Kong, Mainland China, Malaysia, Singapore, Taiwan, and Macau, as well as some famous foreign individuals and organizations, including Kevin Rudd, Boris Johnson, David Cameron, Narendra Modi, Toshiba, and the Germany national football team. Sina Weibo has a verification program for known people and organizations. Once an account is verified, a verification badge is added beside the account name. == Features == Many of Sina Weibo's features resemble those of Twitter. A user may post with a 140-character limit (increased to 2,000 as of January 2016 with the exception of reposts and comments). An analysis of 29 million Weibo posts found the median length was 14 characters. Users may mention or talk to other people using "@UserName" formatting, add hashtags, follow other users to make their posts appear in one's own timeline, re-post with "//@UserName" similar to Twitter's retweet function "RT @UserName", select posts for one's favorites list, and verify the account if the user is a celebrity, brand, business or otherwise of public interest. URLs are automatically shortened using the domain name t.cn, akin to Twitter's t.co. Official and third-party applications can access Sina Weibo from other websites or platforms. Users may: Submit up to 18 images/video files in every post Send personal messages to followers Follow others and be followed Post "stories" like on Instagram React to posts using different emojis Receive monetary rewards that can be used in a digital store linked to Weibo View posts identified as "hot" or popular Display the location they post from Hashtags differ slightly between Sina Weibo and Twitter, using the double-hashtag "#HashName#" format (the lack of spacing between Chinese characters necessitates a closing tag). Users can own a hashtag by requesting hashtag monitoring; the company reviews these requests and responds within one to three days. Once a user owns a hashtag, they have access to a wide variety of functions available only to them on the condition that they remain active (less than 1 post per calendar week revokes these privileges). Additionally, comments appear as a list below each post. A commenter can also choose to re-post the comment, quoting the whole original post, to their own page. Unregistered users can only browse a few post
Zolostays
Zolostays is a real-tech co-living focused startup that provides ready-to-move rooms/beds. It was founded in 2015 by Nikhil Sikri, Akhil Sikri and Sneha Choudhry. == Overview == During the pandemic, Zolo provided 75 of rent-free accommodation to those who lost their jobs. Zolo uses bulk inventory in usually residential township and ties up with real estate companies to make the rooms/beds available. Zolostays has both revenue sharing and leased model. == History == Zolostays was founded in 2015 to solve the problem of students and young professionals who would move to temporarily go to other cities to study and work and look for affordable housing. In 2020, it was operating in 10 Indian cities. It has four round of funding, with total $98 million.
MyRadar
MyRadar is a free weather forecasting application developed by Andy Green and his Orlando, Florida-based company ACME AtronOmatic (ACME). The app began operations in 2008 and ran on government-provided weather and radar data for its first decade. In 2019, ACME launched personal satellites to improve predictions of ongoing weather. The app received funding to improve its radar and imaging from the Federal Communications Commission (FCC), National Oceanic and Atmospheric Administration (NOAA), and the Office of Naval Research (ONR). ACME created a weather data satellite constellation named "Hyperspectral Orbital Remote Imaging Spectrometer" (HORIS), which utilizes machine learning and artificial intelligence (AI) to create a current weather map. With the introduction of additional features, including the detection of wildfires and illegal fishing, the app has more broadly become an environmental intelligence app since 2022. In 2024, the app partnered with the Total Traffic and Weather Network (TTWN) to provide traffic flow and incident data for users with paying subscriptions via CarPlay and Android Auto. == History == The app's creator, Andy Green, had created internet tech since the 1980s. His first major project was the development of a public access internet service company based in Rhode Island, which he later sold to finance the creation of ACME AtronOmatic ("ACME" for short), based in Orlando, Florida. The first major app created by ACME was called "Flightwise", which provided users with flight tracking information. In summer 2008, Green had the idea to use the animated location tracker already built-in to Flightwise to make a stand-alone weather forecasting app after wondering if a meal he was eating outdoors would get rained out. MyRadar was launched in 2012 out of an office in Orlando. Despite running solely off of free government-provided weather and radar data for the first decade after launch, Green said the app "took off like wildfire" in downloads. In December 2017, the app partnered with "TripIt" to provide users with information about flight delays and gate changes, eliminating the need for a separate app like Flightwise. In 2019, ACME launched their first personal satellite for the app, a small prototype from New Zealand, as part of an effort to provide detailed imagery and improved predictions of ongoing weather unique to the app. More satellites were eventually launched by ACME to create a weather data satellite constellation named "Hyperspectral Orbital Remote Imaging Spectrometer" (HORIS), monitored by ground stations maintained by Kongsberg Satellite Services. HORIS operates MyRadar by taking the environmental data and imagery it collects and pairing it with machine learning and artificial intelligence (AI) to create a real-time weather map. In 2022, HORIS was expanded upon after ACME won approval from the Federal Communications Commission (FCC) to improve their satellite constellation to include 250 satellites or more. The main batch of satellites were PocketQubes, which entered the atmosphere on May 2, 2022, by Rocket Lab Electron launched from New Zealand, with the additional purpose to test and validate the existing satellites in orbit. In October 2022, ACME received a US$150,000 Small Business Innovation Research (SBIR) grant from the National Oceanic and Atmospheric Administration (NOAA) to improve the app's wildfire detection and air quality measurement technology to better detect smoke, aerosols, fire hotspots using satellites and aerial drones. On August 18, 2023, phase two of the NOAA grant was approved, providing an additional US$650,000 to aid in the app's aforementioned goals by launching a pair of CubeSat satellites to provide high-definition infrared imagery. On September 8, 2023, ACME secured another US$1,200,000 in crowd funding to aid accomplishing the goals of the NOAA grant by expanding the app's workforce from 35 to 100 employees by the end of 2024. In January 2024, MyRadar partnered with Total Traffic and Weather Network (TTWN) to provide traffic data overlaid with its pre-existing weather graphics for users in the United States. The partnership allowed for the app to additionally become a tool for navigation. This officially became a feature days later on January 8, 2024, when the app was made compatible with Apple's CarPlay. On February 7, 2024, the Android equivalent Android Auto also gained the ability to display the app on car interfaces. In March 2024, the app launched a "meteorological wedding planning service" in the United States and Canada for prices between US$1,000 and US$5,000, in which users can request a personal meteorologist to provide an in-person meeting about the best dates for a wedding, and on-call local weather updates the day of. Scheduled for February 2025, four more satellites to help with the NOAA-sponsored wildfire detection are to be launched, and the first by ACME to have AI processing in the satellites themself and not computers on the ground, allowing for quicker transfer of information. == Features and general information == The app's primary function is to provide weather forecasting and prediction to users. The app includes toggleable options to track and send alerts to users for rain, wind patterns, earthquakes, tornadoes, tropical cyclones, wildfires, and more. In early 2020, a feature was added to track orbital objects such as the International Space Station. In May 2022, with the imagery improvement of HORIS, the app gained the secondary abilities to better monitor algae blooms, coral reefs, illegal fishing, and wildfires. In January and February 2024, the ability to display traffic flow and incident data in a feature called "RouteCast" was added, and can be displayed in video and 3D options via CarPlay and Android Auto for users with paying subscriptions. The app also provides annual tropical storm and tornado outlooks for their respective seasons, gathered through satellite and aerial drone data, as well as through on the ground storm chasers.
Blitter object
A blitter object (Bob) is a graphical element (GEL) used by the Amiga computer. Bobs are hardware sprite-like objects, movable on the screen with the help of the blitter coprocessor. == Overview == The AmigaOS GEL system consists of VSprites, Bobs, AnimComps (animation components) and AnimObs (animation objects), each extending the preceding with additional functionality. While VSprites are a virtualization of hardware sprites Bobs are drawn into a playfield by the blitter, saving and restoring the background of the GEL as required. The Bob with the highest video priority is the last one to be drawn, which makes it appear to be in front of all other Bobs. In contrast to hardware sprites Bobs are not limited in size and number. Bobs require more processing power than sprites, because they require at least one DMA memory copy operation to draw them on the screen. Sometimes three distinct memory copy operations are needed: one to save the screen area where the Bob would be drawn, one to actually draw the Bob, and one later to restore the screen background when the Bob moves away. An AnimComp adds animation to a Bob and an AnimOb groups AnimComps together and assigns them velocity and acceleration.
Triller (app)
Triller is an American video-sharing social networking service that was first released for iOS and Android in 2015. The service allowed users to create and share short-form videos, including videos set to, or automatically synchronized to, music using artificial intelligence technology. It initially operated as a video editing app before adding social networking features. Triller gained prominence in 2020 as a competitor to the similar Chinese-owned app TikTok, mainly in the United States and India (after the service was banned in the latter country). The app's success would allow its parent company to expand into sports broadcasting and promotion; including the distribution of pay-per-view boxing events under the Triller Fight Club banner (such as Mike Tyson vs. Roy Jones Jr. and Jake Paul vs. Ben Askren) that incorporated live music performances and appearances by various celebrities and entertainment personalities. == History == === Launch and early years === Triller was launched in 2015 by co-founders David Leiberman and Sammy Rubin. The app was originally positioned as a video editor, using artificial intelligence to automatically edit distinct clips into music videos. They later launched Triller Famous, a page within the app that featured curated selections of user videos. In 2016, the app was purchased by Carnegie Technologies and converted into a social networking service by allowing users to follow each other and share their videos publicly. In 2019, Ryan Kavanaugh's Proxima Media made a majority investment. It is headquartered in Los Angeles, California, and is currently led by CEO Mahi de Silva. === Media exposure and controversies === On June 29, 2020, Government of India banned TikTok, among other apps stating that they were "prejudicial to [the] sovereignty and integrity" of India. Triller, which had planned to enter into the Indian market by the end of 2020, saw a spike from less than 1 million users to over 30 million users in the country overnight. In July 2020, Triller sued ByteDance, the Chinese parent company of TikTok, for infringing patents relating to video editing. In response, TikTok and ByteDance filed a lawsuit against Triller, alleging the litigation initiated by Triller has "cast a cloud" over TikTok's reputation and business dealings. That Summer, U.S. president Donald Trump signed an executive order which threatened to ban TikTok from operating within the United States, citing threats to national security, unless it was sold by ByteDance. The Trump administration stated that TikTok had until November 12, 2020, to assure the administration that the app did not pose any national security threats to the U.S. Following this order and news of possible purchases of TikTok's American operations by companies such as Oracle, Triller jumped from number 198 to number one in the App Store in the U.S., while TikTok dropped down to number three. The discussions surrounding TikTok's potential ban in the United States caused popular TikTok stars, including Charli D’Amelio and her family, to join Triller. Trump joined Triller himself and posted his first video on August 15, 2020. The video received over a million views within hours. On August 12, 2020, Triller partnered with B2B music company 7digital, which will provide Triller with access to its catalogue of 80 million tracks and automatically report usage data to Sony Music, Warner Music Group, Universal Music Group and Merlin Network. The number of Triller's app installations came under scrutiny when third-party analytics firm Apptopia estimated only 52 million lifetime installations of the app by August 2020, while Triller claimed 250 million. Triller threatened to sue Apptopia for publishing the report. By October 2020, Triller claimed to serve 100 million active monthly users, but this number was quickly disputed by six former employees interviewed by Business Insider. Within a few weeks of Triller's claim, employees shared screenshots of the company's internal analytics that showed less than 2.5 million active monthly users. On October 2, 2020, Triller signed licensing deals with the rights societies PRS for Music, GEMA, STIM and IMRO, and the publishers Concord, Downtown and Peermusic. On February 5, 2021, Universal Music Group (UMG) pulled its library from Triller, citing unpaid music royalties. They alleged that Triller "shamefully withheld payments owed to our artists" and refused to negotiate future music licensing. Triller responded with the assertion that "relevant artists" were already partnered with Triller, so a deal with UMG was unnecessary. The two companies reached an expanded licensing agreement in May 2021. On March 24, 2021, Triller signed a licensing agreement with the National Music Publishers' Association. == Features == The Triller app allows users to create music videos, skits, and lip-sync videos containing background music. The app's spotlight feature is its special auto-editing tool, which uses artificial intelligence to automatically stitch separate video clips together without the user having to do it themselves. The separate video clips are created to the same background music, but users are able to shoot multiple takes with different filters or edits each time. Once the auto-editing tool stitches the individual clips together, users can rearrange and replace clips as desired. Users can also customize videos by applying filters and text. When creating a video, users can choose to make a "music video" or a "social video". A "music video" allows users to add music and trim the audio to personal preference. Unlike the music video option, a "social video" does not require the user to add music in the background. The app's auto-editing tool is only used when making music videos, as it uses the background track to help arrange and synchronize the clips. Users can also link their accounts with Apple Music or Spotify to integrate their playlists. Incomplete videos that are yet to be shared appear in a user's "Projects" folder. Once finalized, a video can be shared with other users of the app or through social media platforms such as Facebook, Instagram, Twitter (X), WhatsApp, and YouTube. Any video on Triller can also be downloaded or shared through links, text messages, or direct messaging to other users within the app. The app is divided into three video feeds, consisting of videos from creators that the user follows, the "Social" feed (which showcases trending videos and those by verified users), and the "Music" feed (which exclusively features music videos). Triller accounts can be made either public or private. When the account is public, any user can view the videos on that account. When the account is private, only approved users can view the videos on that account. Users with private accounts can change the privacy settings of individual videos on their accounts from private to public, making the selected videos viewable to anyone on the app. In accordance with online child privacy laws in the United States, children under the age of 13 must receive parental consent in order to create an account on Triller. == User characteristics and behavior == In August 2020, Triller reported that it had been downloaded over 250 million times worldwide with average rating of 4.00. Mobile analytics firm Apptopia disputed the numbers and claimed they were inflated, suggesting that the app had only been downloaded 52 million times since it first launched in 2015. Apptopia pulled the report after Triller threatened to sue the company. The app has been downloaded 23.8 million times in the U.S., with users spending an average of more than 20 minutes per day. A large number of downloads come from India, where TikTok has been banned, as well as from various European and African countries. In October 2020, Triller CEO Mike Lu stated that the app has 100 million monthly active users (MAU). In February 2021, Billboard reported that Triller had "reported higher numbers of monthly active users to the public than it reports to [music] rights holders." CEO Lu argued that "there is no legal definition" of monthly and daily active users, and that "if someone is trying to compare TikTok's MAU/DAU to ours—which means they are saying we have the same definition of MAU/DAU—there is an inherent misunderstanding about Triller's business and business model. It’s like trying to compare a fish and a bicycle." In a public statement, Lu denied that the company had inflated its user metrics. Triller has attracted celebrity users like Chance the Rapper, King Von, LIl Tecca, Lil Mosey, Justin Bieber, Marshmello, The Weeknd, Alicia Keys, Cardi B, Eminem, Post Malone and Kevin Hart. The app is also used by TikTok stars such as Charli D’Amelio, Josh Richards, Noah Beck, Griffin Johnson, and Dixie D’Amelio. Triller has offered large sums of money, company equity, and advisory roles to encourage prominent TikTok users to move to Triller, such as The Sway Boys. Sway House member J